Tag Archives: tradeshow exhibit

What Does Your Follow-Up Say?

A few weeks ago I worked a tradeshow exhibit booth at a convention. While taking my afternoon stroll around the exhibit area (mostly to check out the competition and to find inspiring ideas) I chatted with a possible vendor that was also exhibiting.

 

Her business was a great fit for one of my future marketing projects. I was excited at the possibilities and gave her my contact information. She was to follow-up with me after the show to schedule a meeting.

 

When I hadn’t heard from her in two weeks I figured she must have forgotten about me. I considered calling her, but never got around to it. Over four weeks later she contacted me, but my excitement was gone.

 

Why? Because a call within a week says, “I am on top of my business and I look forward to working with you.” A call within two weeks says, “I am an efficient business person, but not overbearing.”

 

But four weeks? That makes me ask questions. Can I trust her to respond in a timely manner? Will she value my business? Will my products arrive on time? Will she call me with updates? Is she on top of her business details?

 

I’ll still consider a meeting, but my enthusiasm to work with her is gone. Her follow-up has shown me some unflattering things, and she has to overcome that.

 

What does your follow-up say about you?

 

Towanda Long aka The Café Lady

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