Tag Archives: creative marketing

Fighting Creativity Block

“Your best ideas are hidden behind logical thinking.” This is what I tell myself when I’m having mental block on a creative project. And here’s how I fight it.

I brainstorm for five minutes. Then I choose the most outlandish, unrealistic idea. Instead of focusing on why it can’t work, I think of the success I’ll have if it DOES work. Then I make a plan.

This encourages me to think differently, creatively, not so much logically. And when I’m finished I usually have a few nuggets that I can actually use. After all, it’s easier to reel in an idea if needed.

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