Myth #1: Don’t tell us what you’re doing. Some people enjoy knowing what you are doing, and if those are your followers then there is nothing wrong with your tweets.
I enjoy getting personal tweets mixed in with professional tweets. It makes my Twitter friends feel real, not so much virtual. I’ve also found great restaurants from these tweets.
Myth #2: It’s about two-way conversations. This is not always the case. There are some people and companies that I follow because of the information they provide. It doesn’t matter to me if they respond to a DM or @ reply. What’s important is that the information they give me is accurate and useful.
Myth #3: Don’t tweet more than 5 times a day. True, some people go overboard with spam, but that’s another issue. I don’t care how many times you tweet; as long as I can use some of the information I’m fine.
Myth #4: Only follow people with similar interests, that you can learn from, etc. One of the great things about Twitter is it’s a community of people with different interests, expertise and information.
Do not feel like you must limit who you follow because of any absolute; you set the rules for who you follow. I follow people with similar interests and opinions along with those that are the complete opposite. I follow marketers as well as jewelry designers. I don’t follow spammers.
Here’s the thing, I use Twitter as a news feed. It’s a place where I can find out about current events, career news as well as my friends and family. And from each of these Tweeps I am interested in different information.
So, if you must have a Twitter rule this is it. Tweet what’s important to your current and potential followers.