Here are some basic ways to reach a target audience that’s not online because let’s face it, there are still a lot of people that don’t use Facebook, Twitter and hold your breath… Google.
- Support causes special to your audience.
- Organize an event for your audience.
- Gain credibility of thought leaders.
- Create a subscription-based newsletter with valuable information.
- Utilize Print, Radio and Television Ads.
- Run a contest.
- Give samples.
- Produce a cable access TV show.
- Distribute coupons.
- Use a referral campaign.
- Create a campaign based around a holiday.
- Create your own holiday.
- Team with a company that offers a vertical service.
- Attend social gatherings.
- Find interest groups that can benefit from your product/service and:
- Offer or sponsor a class/seminar of interest
- Offer to speak at a meeting
- Give samples