Ways to Reach Your Target Audience Offline

Here are some basic ways to reach a target audience that’s not online because let’s face it, there are still a lot of people that don’t use Facebook, Twitter and hold your breath… Google.

  • Support causes special to your audience.
  • Organize an event for your audience.
  • Gain credibility of thought leaders.
  • Create a subscription-based newsletter with valuable information.
  • Utilize Print, Radio and Television Ads.
  • Run a contest.
  • Give samples.
  • Produce a cable access TV show.
  • Distribute coupons.
  • Use a referral campaign.
  • Create a campaign based around a holiday.
  • Create your own holiday.
  • Team with a company that offers a vertical service.
  • Attend social gatherings.
  • Find interest groups that can benefit from your product/service and:
    • Offer or sponsor a class/seminar of interest
    • Offer to speak at a meeting
    • Give samples

 

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