Unprofessional materials. This includes everything from business cards on the wrong paper stock to brochures printed on regular copier paper to poorly designed websites. With so many affordable options there really is no excuse.
Typos. It will get your resume filed in the trash and it will do the same for your business’ reputation. Hire a proofreader, or at the least get an English-savvy friend to review your writing.
Poor phone etiquette. No one wants to call a business and here “Hello.” Maybe “Hello, thank you for calling…”, but not just “Hello.” And we especially don’t want to hear your child answer the phone. If you are running a home-based business, invest in distinguished ring. It’s only a couple of dollars and when the phone rings you’ll know it’s a business call. Plus, you can train your kids not to answer the double ring.
Inconsistent message. If your messaging is based on newly designed technology, your CEO should not show up to the pitch meeting with a mobile phone circa 1988.
Disregard the customer experience. Your excellent product will not bring loyal customers if the person that answers the phone is rude, orders arrive late or people don’t feel appreciated. A great experience is just as important as a great product.
Towanda Long aka mscafe