The “doom and gloom” message of the economy is not helping your marketing campaign. At best, it’s getting lost among the many other products and services using the same message. At worst, it’s just annoying (I received 9 e-mails today with recession specials…).
Clients and consumers with a strapped cash flow want to feel like they are getting the best possible product or service for their money. Most people feel this way, even if they have plenty of disposable income!
They want to feel like they are purchasing a viable product or service from a viable company, not a yard sale. They want to know if they need further assistance a month or a year from now, you’ll be there to provide it. They want to know that they are getting a premium product, and that the price is reasonable.
Instead of jumping on the yard sale wagon, why not accentuate the positive? Tell your current and potential customers what is so great about your product or service. Show them ways that you can help them function more efficiently.
Instead of focusing mainly on price, why not focus on the value you add? When price comes up, go into the discussion with all of the information you need to explain why you are worth the quoted price. Negotiations may be inevitable, but price shouldn’t be the door-opener. It should be your great product/service.
Towanda Long aka mscafe