People like experiences. When they go to a restaurant they want good food AND great service. But, they will pay even more for ambiance and to feel special (think The Melting Pot).
When people go to a hair salon they want a style that is flattering. But they will pay extra if the salon offers perks (i.e. soothing music and an extra five minute scalp massage).
Think about the experience your clients have when they interact with you and your products/services. Then think about how you can make it better.
You’ll not only have satisfied customers, you’ll have brand loyalists. People like a brand because they know and like the experience that comes with it. And they’ll talk about it if that experience makes them feel special.
Towanda Long aka The Café Lady