Brandtags is a really cool word association game. It shows you a brand and you’re supposed to answer with the first word that comes to your mind.
You may be surprised at some of your answers. For instance, Motorola made me think of pagers, then StarTac (Yes, I realize I’m dating myself…).
This is definitely an exercise worth the time. Not because of the initial thought you have, but it allows you to think about the many experiences you have had with the brand and how those experiences collectively affected your immediate response.
And you’ll think about the consistency of your own brand. Do your clients/colleagues get the same message no matter how they interact with you? Are you always responsive, friendly, efficient (feel free to enter your word here). And if not, what can you do about it?
Towanda Long aka The Café Lady