Ways to Reach Your Target Audience Offline

Here are some basic ways to reach a target audience that’s not online because let’s face it, there are still a lot of people that don’t use Facebook, Twitter and hold your breath… Google.

• Support causes special to your audience.
• Organize an event for your audience.
• Gain credibility of thought leaders.
• Create a subscription-based newsletter with valuable information.
• Utilize Print, Radio and Television Ads.
• Run a contest.
• Give samples.
• Produce a cable access TV show.
• Distribute coupons.
• Use a referral campaign.
• Create a campaign based around a holiday.
• Create your own holiday.
• Team with a company that offers a vertical service.
• Attend social gatherings.
• Find interest groups that can benefit from your product/service and:
  • Offer or sponsor a class/seminar of interest
  • Offer to speak at a meeting
  • Give samples