Why Your Press Release Was Ignored

Here are a few reasons your Press Release was ignored:

 

• It was not well-written.
• It did not tell the media outlet why their audience would be interested in your news.
• The story was not news worthy.
• It got lost among the hundreds of press releases the outlet receives everyday.
• It was sent to the wrong person in the organization.
• There was no follow-up.
• The timing was wrong.
• It got caught in the spam filter. 

I could go on but the point is this. Getting your story covered takes much more than writing and distributing a release. It takes research, follow-up, relationship-building and sometimes a little luck. Think about it; there’s a reason media relations is considered a skillset. 

Towanda Long aka mscafe